The Pitch
Purenza connects local fermented food producers directly with members who share in the value they create — transparently, cooperatively, and without middlemen.
Vision & Mission
Purenza exists to build a self-sustaining food supply system where every participant — producer, buyer, and advocate — shares in the value they help create. We believe food should be real, economics should be transparent, and communities should own their own supply chains.
Our mission is to launch a cooperative that starts with high-quality fermented foods and expands into a full mutual supply network. No corporate headquarters extracting profit. No venture capital demanding growth at any cost. Just people feeding people, fairly.
“We are building the future — from food to freedom. A cooperative where members buy healthy food from their own network, money stays in the community, and the system becomes a self-sustaining alternative to centralized supply chains.”
The Problem
The modern food system is designed to extract value at every step. Producers get squeezed on margins. Consumers pay inflated prices. Middlemen — distributors, retailers, platforms — capture most of the value without adding nutritional quality.
Small food producers receive a fraction of the retail price. The majority goes to distribution, packaging, and retail markup — not to the people who grow and make the food.
Consumers have no visibility into where their money goes. Price markups are hidden behind layers of supply chain complexity. You pay more, producers earn less.
A handful of corporations control food distribution. They dictate terms to producers and prices to consumers. Communities have no ownership or say in how their food system works.
In traditional retail, consumers are endpoints — they pay and receive. There is no mechanism to reward loyalty, advocacy, or community building around the food they buy.
The Solution
Purenza replaces the middleman with a cooperative network. Members buy directly from local producers. The value that would normally be captured by distributors and retailers is instead split transparently between the product, the members who grow the network, and a reserve fund for cooperative development.
No distributors, no retail markup. Members order directly from local fermented food producers at fair prices.
Every member is both a buyer and a co-creator. No passive consumers — everyone participates and shares in the results.
Every euro is accounted for publicly. Members see exactly how revenue is split — no hidden fees, no obscured margins.
Fermented foods are the ideal starting product for a cooperative food network. They are nutritionally dense, have long shelf lives, require minimal resources to produce, and can be made locally and decentrally. From sauerkraut and kimchi to kombucha and kefir — these are foods that communities have made for centuries.
Starting with fermented foods lets us prove the cooperative model with a product category that is inherently self-sustaining. From here, the network expands into other local food groups, building toward a full mutual food supply system.
How It Works
Join the cooperative. Every member is both a buyer and a co-creator. You purchase real products monthly — a minimum order of fermented foods produced locally. Your membership makes you part of the network, not just a customer.
Each month, members place a minimum order of fermented food products. Long shelf life, high nutrition, minimal resources. The money you spend is split transparently — two-thirds goes directly to the product, the rest to commissions and cooperative development.
Invite others and earn fair commissions on 3 levels. Every commission is funded entirely by real product purchases — no entry fees, no speculation. The more the network grows, the more resilient the food supply becomes for everyone.
Members buy products. Producers get paid fairly. Commissions reward members who grow the network. The reserve fund develops production capacity and expands the product range. As the network grows, so does the cooperative's ability to serve its members — a virtuous cycle where growth benefits everyone, not just shareholders.
Economics
Purenza operates on radical transparency. For every minimum monthly purchase, the split is public and fixed. No hidden fees. No opaque margins. Here is exactly where your money goes:
Direct cost of producing and delivering the fermented food products. This is the majority of every purchase — because the product is the point.
Distributed across 3 levels of the referral network. Funded entirely by real purchases — never by entry fees or speculation.
Covers platform maintenance, cooperative development, expanding production capacity, and a contingency reserve for the cooperative's future.
Based on a minimum monthly order of €50. The product receives €33.33. Member commissions total €10.00. Reserve and administration receive €6.67. These numbers are fixed and public — every member can verify them.
Commission System
The commission system rewards members who grow the network — but it is designed with hard limits to ensure fairness. There are exactly 3 levels. Commissions come exclusively from real product purchases. There are no entry fees, no recruitment bonuses, and no infinite depth.
8%
€4.00
You earn from every purchase made by people you personally invite to the cooperative.
4.8%
€2.40
You earn from purchases made by people your direct invites bring in.
3.2%
€1.60
The final level. You earn from purchases made one more layer out. After this, the chain stops.
€40
L1: 10 direct x €4
€48
L2: 20 members x €2.40
€32
L3: 20 members x €1.60
Total monthly commission from network:
~€120/month
Commissions are funded entirely by real product purchases — no entry fees, no recruitment bonuses.
The network is capped at 3 levels. There is no infinite depth and no exponential growth requirement.
66.7% of every purchase goes to the actual product. The product is the core — not recruitment.
Members earn only when their network buys products. No one earns from signing people up.
The cooperative fund (remaining 2% from commissions pool) goes back to developing the cooperative, not to top-level insiders.
Membership Tiers
Purenza offers two limited NFT membership tiers for founding members who want to shape the cooperative from day one. These NFTs are not speculative assets — they are functional membership tokens that grant specific rights within the cooperative.
Founders
100
positions available
Designed for believers who want to back the mission early and share in the cooperative's long-term success without active participation in network building.
Leaders
500
positions available
Designed for active community builders who want to earn from both the cooperative's overall growth and their personal network's purchases.
Founders earn passively from the cooperative's total turnover. They don't need to build a network. Leaders earn from both the turnover share and from actively building their referral network. Both tiers get 2% of overall turnover, but Leaders add commission income on top. The total NFT load on the cooperative is 4% of turnover (2% Founders + 2% Leaders), funded from the reserve.
Roadmap
Purenza is being built in phases. Each phase proves the model at a larger scale before expanding further.
6-8 weeks
4-6 weeks after Phase 1
4-6 weeks after Phase 2
Ongoing
Team
Purenza is being built by a small team with backgrounds in cooperative economics, food production, and technology. We are not a Silicon Valley startup — we are a community initiative focused on building something that works for everyone involved.
Interested in learning more, joining the team, or partnering with us? Reach out through our waitlist or connect with us directly. We are actively looking for local food producers, community organizers, and people who believe in fair economics.
Join the waitlist to be among the first members of the Purenza cooperative. Limited Founder and Leader NFT positions are available for early supporters.
Join the Waitlist